Want to know how you can use Attraction Marketing in your business? Or maybe you’re wondering what is Attraction Marketing?
It is only after I learned about Attraction Marketing that I started to get results in my business. My wife and I use to struggle to get leads and recruit new reps, but that all changed after we learned how to apply Attraction Marketing to our business.
This blog post will tell you how you can use attraction marketing to get better results in your business.
What is Attraction Marketing?
Attraction Marketing is when you give away free valuable content to attract your target market to you. You’re giving this information away before you ask for anything in return. So before you ask someone to join your business opportunity or get on your email list you would give away something that would be of value to them.
An example of this would be a Robert Kiyosaki workshop that I went to. It was a free event where they taught you how to invest in real estate. The content was so good at the event that when they offered additional training for $500 at the end of the workshop more than half the room purchased the course.
Most people who market online don’t use attraction marketing. Its probably because the companies that they promote don’t teach it. They market by trying to get as many people as they can to watch their business opportunity. Sometimes this method does work, but it doesn’t allow you to make as many sales as you can. You will make a lot more sales if you lead with value instead.
Think about it… if Robert Kiyosaki made an add that lead people directly into paying for a $500 real estate course do you think more than 50% of people who clicked on that add would have purchased it? Of course not… I definitely wouldn’t have. But since he lead with value first I checked out his free training and then it was easy for me to make the decision to buy the additional training as well as the the majority of people in the room.
How To Apply attraction marketing to your business?
Well before you can use this in your business you have to know who you are targeting with your goods or service. After you know who you’re targeting, you want to find out the problems that they have and provide solutions to those problems.
For example if you’re selling weight loss products or you’re in a weight loss mlm, you can search for books on Amazon about weight loss, look on forums to find out the questions that people are asking, watch videos on youtube about how to lose weight and create a piece of content around that information.
After you create the content that solves a problem or an issue that they are facing you can tell them to get more information on the subject by having them click on a lead capture page which will give them information about your product or service that will help them even more. If you apply what I just told you… your sales and leads will skyrocket!
This information has allowed my wife and I to personally generate over 30k leads and personally recruit over 750 reps into just one of our businesses.
If you don’t have a system that can teach you how to effectively use attraction marketing to get more leads and sell more products click here.