What is the real purpose of marketing yourself or branding yourself online ?
Should you be branding yourself online to be known as someone who just gives out good information?
This blog post will explain the purpose of branding yourself online and how it will help you make more money in business if you do it correctly.
The Purpose of Branding Yourself Online
So what is the real purpose of personal branding? It is not to become a celebrity online or to be known as someone who gives good information.
If you're building a business you should be branding yourself online to help others and make money.
The more value you provide the more money you will make. However, you have to be able to use your brand to sell your products and recruit distributors.
I see a lot of people do great videos who are building a business but they never give their viewers information on how to work with them or buy their products.
It doesn't matter how much value you provide if you don't tell your audience how to join you in business or buy your products… then you won't make money.
Marketing yourself online to attract more leads and sales
So how do you transition from marketing or branding yourself to making sales?
You already know that if you want to brand yourself online you just need to help people solve their problems.
Now if you want to get leads and sales you need to take it a step further. After you have provided value to your audience you must do a call to action (CTA).
A call to action is you telling your viewers what the next step is.
For example if you're selling weight loss products and you just gave some tips on how to lose weight… say click the link below and enter your information to see how you can lose weight by adding this one thing to your diet.
After they enter their information, they will be able to get more information on the product that you're selling.
You should always have a call to action at the end of your videos telling your prospects what you want them to do.
So if you want to make money while branding yourself it is important that you tell your prospects what you want them to do and how it will benefit them at then end of each video that you do.
Following these steps will help you generate more leads and make more sales.
Did this information help you? Do you understand how branding yourself online will lead to more sales? Let me know in the comments below.
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