What is attraction marketing and how do you use it when building a business?
Attraction marketing is one of the best ways to grow any business and it isn't as hard as you might think.
In this post we'll answer the question what is attraction marketing and how to use it to get leads and sales?
What is Attraction Marketing?
Attraction marketing is when you put out content to attract your ideal customer.
With attraction marketing you're targeting a specific group of people who would most likely buy your products or services.
Basically you're providing valuable information that would be beneficial to your audience before you ask for the sale.
You're providing free content that your audience can benefit from even if they decide not to buy from you.
A lot of people confuse marketing with prospecting.
Prospecting is when you're actively reaching out to people to see if they have interest in your product or business.
How to use Attraction Marketing to attract customers
Before you can effectively market yourself and provide value… You have to identify who you want to target.
If you want more detailed information on how to pick a targeted audience get this book.
The key to marketing and selling your products is to understand what your audience is struggling with…
And then provide them with the solution to those problems.
The main reason attraction marketing works is because you're providing a solution to a problem that your audience has.
Let's say someone is struggling with loosing weight and they've tried diet and exercise with no results…
If you create a piece of content that covers how to loose weight when diet and exercise doesn't work…
And you provide some valuable tips that helps them even if they don't buy your product…
Your audience would be more likely to buy your product when you recommend it.
The average person would just try to make the sale before providing any kind of value.
When you provide value before you ask for the sale you position yourself as an authority instead of a sales person.
It is always easier to make sales when you're viewed as an authority. Check out the video below where I share a few more tips that I didn't share yet.
Video: How to use Attraction Marketing for more sales
Did this information on how to market help you? Are you going to apply any of this information in your business? Let me know in the comments below. If you got any value from this feel free to like and share this post.
Related post you might also like: